The influence of lifelong learning characteristics and tendencies towards entrepreneurial motivation among students in a Public University

The value of entrepreneurship is reflected in the level of knowledge and skills acquired by individuals as well as in the quality of their lives. For entrepreneurs, lifelong learning is the basis of long-term success because it encourages them to become open, creative and innovative leaders. It is crucial for entrepreneur to have good empowerment of both entrepreneurship and lifelong learning. Therefore, this study aims to understand their entrepreneurial motivation in light of lifelong learning characteristics and tendencies or whether their motivation is influenced by it. This study adopted a quantitative research method. A total of 393 Bachelor's Degree students from a public university in Malaysia had involved as the respondents. They were selected through a random sampling method. Descriptive and inferential analysis was done by using Multiple Linear Regression and Simple Linear Regression. The result showed that the highest mean of Entrepreneurial Motivation sub constructs was Economic Core with value of (M=4.26, SP=0.60), followed by Entrepreneurial Core (M=4.25, SP=0.61), Work Core (M=4.21, SP=0.59), Individual Core (M=4.19, SP=0.67) and Social Core (M=4.02, SP=0.67). Inferential analysis showed that lifelong learning tendencies were statistically significant in predicting entrepreneurial motivation (β=0.902, p=0.000) and was contribute 81 percent of variance towards the entrepreneurship motivation (R2=0.813). Therefore, it is hoped that this study can be a guide to organizations involved in higher education in order to produce quality graduates who are able to become successful entrepreneurs.